Privacy Policy

Effective Date: 27 September 2026 | Last Updated: 27 September 2026

SB Fitness World (“we,” “us,” “our,” or “the Company”) operates the website https://sbfitnessworld.com/ (the “Site”), along with associated social media pages and marketing campaigns, providing information, coaching, and programs related to fitness, yoga, meditation, physical training, and nutrition, and selling nutritional products (collectively, the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect personal information of visitors and customers from India and around the world.

By accessing or using the Site, registering for a program, purchasing a nutritional product, or interacting with our advertisements on platforms such as Facebook and Instagram, you agree to the practices described in this Privacy Policy. This policy is designed to comply with India’s Digital Personal Data Protection Act, 2023 (DPDPA), the EU/UK General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), and the advertising and data-use policies of Meta Platforms, Inc. (Facebook/Instagram) and Google.

1. Important Disclaimer

SB Fitness World provides general fitness, yoga, meditation, physical training, and nutrition information and coaching for wellness purposes only. We do not sell medicines, drugs, or medical products, and nothing on this Site constitutes medical advice, diagnosis, or treatment. Always consult a qualified physician before beginning any exercise or dietary program.

2. Information We Collect

2.1 Information You Provide Directly

• Name, email address, phone number, and postal address (e.g., when filling a lead form, contact form, or newsletter sign-up)
• Age, gender, height, weight, fitness goals, and health-related preferences you voluntarily share for personalized training or nutrition plans
• Billing and shipping details when purchasing nutritional products
• Payment information, processed securely through third-party payment gateways (we do not store full card details on our servers)
• Messages, testimonials, or feedback you submit to us

2.2 Information Collected Automatically

• IP address, browser type, device type, operating system, and general location (city/country)
• Pages visited, time spent, referring URLs, and click behavior (via cookies and similar technologies)
• Data collected through the Meta Pixel, Google Analytics, and similar tracking tools embedded on our Site and ads

2.3 Information from Third Parties and Advertising Platforms

When you interact with our Facebook or Instagram ads, click a link, or fill out a lead form, Meta may share limited engagement data with us (such as your name, email, or phone number, if you choose to submit it via a “Lead Ad” form) in accordance with Meta’s own data policy and the Meta Business Tools Terms. We may also receive aggregated, non-identifying insights about ad performance (impressions, clicks, conversions) from Meta and Google, which do not personally identify you unless you have separately submitted your details to us.

3. How We Use Your Information

• To respond to inquiries and provide information about our training, yoga, fitness, and nutrition programs
• To process orders, payments, shipping, and customer support for nutritional products
• To personalize fitness, yoga, meditation, or nutrition recommendations
• To send promotional emails, SMS, or WhatsApp messages about programs and offers (with an option to opt out at any time)
• To run and measure the performance of advertising campaigns on Facebook, Instagram, Google, and other platforms, including retargeting visitors who showed interest in our Services
• To improve our Site, content, and user experience through analytics
• To comply with legal obligations, prevent fraud, and enforce our Terms of Service

4. Advertising, Cookies, and Tracking Technologies

We use cookies, pixels (including the Meta Pixel), and similar technologies to:

• Understand how visitors use the Site
• Build and target custom and lookalike audiences on Facebook and Instagram for lead generation and product sales
• Retarget visitors who did not complete a sign-up or purchase
• Measure conversions from our ad campaigns

You can control cookies through your browser settings, and you can manage the ads you see from Meta via your Facebook Ad Preferences. Where required by applicable law (such as the GDPR e-Privacy rules or Indian regulations), we display a cookie consent banner allowing you to accept or reject non-essential cookies before they are set.

5. Legal Basis for Processing (For EU/UK/EEA Visitors)

Where GDPR applies, we process your personal data based on one or more of the following legal grounds: your consent, the necessity of processing to perform a contract with you (e.g., fulfilling an order), our legitimate interests (such as improving our Services and running advertising), or compliance with a legal obligation.

6. Data Sharing and Disclosure

We do not sell your personal information for money. We may share your information with:

• Service providers — payment processors, courier/shipping partners, email/SMS marketing platforms, website hosting, and analytics providers, who process data on our behalf under confidentiality obligations
• Advertising platforms — Meta (Facebook/Instagram) and Google, for the purposes of running and measuring ad campaigns, subject to their own privacy and data-use policies
• Trainers/coaches/nutritionists engaged by us, strictly to deliver the program or plan you have signed up for
• Legal and regulatory authorities, where required to comply with law, court orders, or to protect our rights, safety, or property
• Business transferees, in the event of a merger, acquisition, or sale of assets, subject to equivalent privacy protections

7. International Data Transfers

As our audience includes visitors from India and abroad, your information may be transferred to, stored, and processed in countries other than your country of residence, including India and the countries where our service providers (such as Meta, Google, and hosting providers) operate. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms recognized under applicable data protection laws.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, including to provide our Services, comply with legal, tax, or accounting obligations, resolve disputes, and enforce our agreements. Marketing data (e.g., leads who did not convert) is generally retained for a limited period and may be deleted or anonymized after that period unless you have engaged further with us.

9. Your Rights

Depending on your location, you may have some or all of the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate or incomplete data
• Erasure — request deletion of your personal data, subject to legal exceptions
• Withdraw consent — opt out of marketing communications or withdraw consent for processing based on consent, at any time
• Data portability — request your data in a portable format (where applicable, e.g., under GDPR)
• Restrict or object to processing — including objecting to processing for direct marketing purposes
• Grievance redressal — under India’s DPDPA, you have the right to file a complaint with our Grievance Officer and, if unresolved, with the Data Protection Board of India
• California residents (CCPA/CPRA) — right to know, delete, correct, and opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising (see Section 10 below)

To exercise any of these rights, please contact us using the details in Section 14.

10. “Do Not Sell or Share My Information” (California Residents)

Our use of advertising cookies and pixels (e.g., the Meta Pixel) for retargeting may be considered “sharing” of personal information for cross-context behavioral advertising under the CCPA/CPRA. California residents may opt out of this sharing by disabling non-essential cookies via our cookie banner or by contacting us directly. We do not knowingly sell personal information for monetary consideration.

11. Children’s Privacy

Our Services are not directed to children under the age of 18 (or the age of digital consent in your jurisdiction, e.g., under 18 under India’s DPDPA). We do not knowingly collect personal data from minors without verifiable parental/guardian consent. If we learn that we have inadvertently collected data from a minor without appropriate consent, we will delete it promptly.

12. Data Security

We implement reasonable technical and organizational measures — including encryption in transit (SSL/TLS), access controls, and secure payment gateways — to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

13. Third-Party Links and Platforms

Our Site and ads may contain links to third-party websites or social media platforms (such as Facebook, Instagram, YouTube, or payment gateways). We are not responsible for the privacy practices of these third parties, and we encourage you to review their respective privacy policies.

14. Grievance Officer / Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, or wish to file a grievance in accordance with applicable Indian data protection law, please contact:

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this Policy periodically.

16. Governing Law

This Privacy Policy is governed by the laws of India, without prejudice to any additional rights you may have under the laws of your own country of residence (such as the GDPR for EU/UK/EEA residents or the CCPA for California residents).